In the winter of 2016-2017, FCB/SIX won the agency of record account for Azamara Club Cruises, a boutique luxury cruise line.
Their main benefit? Smaller and more luxurious ships, giving them the edge in terms of a nicer onboard experience, and the ability to stay in more destinations than larger ships can, and for longer times – even overnights, at a number of global destinations.
Our task was to work at a high volume, at a quick pace, on a wide variety of work. Ongoing emails; PDF sales brochures; on-board collateral; banner ads and other online media; one-off work geared towards specific destinations and their loyalty program; promotional videos, and much more. All under Azamara's new brand positioning of Stay Longer, Experience More.
It took a tight team to make the magic happen, and the combined team at FCB/SIX was a strong one. The varied work below captures a fraction of the work that was created.