Art Canada Institute
In the summer of 2013, I was approached by the Art Canada Institute to help them launch their online product. The Art Canada Institute is an all-digital inspirational and educational resource of Canada's art history, featuring a variety of different content that focuses on the key artists and their works from Canada's history, and how their impact has shaped Canada as a whole.
Several other firms had been involved in the initial branding and design of the ACI's property, but help was needed in one key area: promotion and extending the brand.
Over the course of several years, I worked closely with the team at the ACI to create a series of different deliverables based on the initial visual identity established by Concrete. From collateral such as business cards, letterhead, envelopes and notepads through to catalogues, brochures, posters, homepage carousel imagery and more, I was responsible for further establishing and extending a unified look-and-feel for how the ACI positions itself in its own products and in the broader arts community.
The various pieces of collateral displayed here are from the launch and first several seasons of the ACI's programming, all of which have been a success.